Speaker Cables? why all the hype for expensive speaker wire?

I have no dog in this fight (debate), but I'll simply say that, in my recent experience, a change in cables in my system has been transformative by every measurable listening metric:  range, soundstage, imaging, etc.  We are very active listeners, virtually daily, so we are very tuned into to the sonic dynamics we've come to expect from our 2-channel system for the last four+ years from our originally installed (reputable) cables.  Our recent upgrade to new speaker and power cables has been the qualitatively best investment we could have made.  In short, I now know that cables matter!

...ah, yeah, we need names here.  I upgraded to Synergistic Research Foundation cables for speakers and for power to Golden Ear Triton One speakers with powered subs from standard Transparent 12-2 cables with bricks at the speaker end.

A shout out to Peter at The Cable Co. for the guidance and recommendations.

" Wow, now that’s a heaping bowl of word salad! "

  Well in an alternative universe my doppelganger writes clap trap for fine audio gear. Sometimes we have a partial mind meld.
  By the way, inquiring minds want to know why you left the word solipsism out of your quote