Those two amps are going to sound quite different, as noted above, so system synergy is going to be the key, here. Personally, I tend to prefer the sound of Rotel amps to Sunfire, but in the right system, I could see myself going for the Sunfire. If you are considering other brands, and if you can find a deal on one, the Theta Digital Intrepid is incredibly good for the money, and far more powerful than its 5x100w ratings would make you believe. I have one for my center and surrounds, but for a time, it powered my mains (Thiel CS3.6) as well, and those 3.6's are a bear to drive! But the Intrepid sounded incredibly good. I now have Enterprises on my 3.6's, FWIW.
The Rotel sounds like the best bang for the buck option. Once you start looking at the Sunfire's price range, you could probably step up to the Theta.
Good luck, Tom.