My wife is so uncool!

We are seeing more and more customers bringing their wives with them for demo's. Make them part of the entire deal.

Also, with speakers, we have noticed it's a good idea to let your better half pick the finish (or at least offer this to them).

It doesn't matter what anybody says, all women are genetically equiped with a 'tin-ear'. They can't appreciate the music, only complain about the money going out.

This is not always true. I have been to MANY symphonies with various girlfriends over the years. They are/were usually the ones who arranged these outings. One arranged a surprise attendance to a symphony in Poland (Krakov) and another in Hungary (Budapest). Most also really enjoy hifi (well, listening to it at anyway). If this if is your hobby, you better work on making your better half a part of it. I see customers go through HELL because their damn nagging wives/girlfriends won't accept their hobby. The $8K wedding ring they can accept, but $500 interconnects? Forget it (went thought this with a customer on Saturday, uh!)!

Story: We sold certain brand of black spkrs to a customer about a year ago. He wanted rosewood, but he bought black. Why? Because he figured he could swap the new spkrs with his old (about the same size) while his wife was out and figured she wouldn't notice. Did it work? Yes.